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October 6, 2025
By: Rachel Klemovitch
Assistant Editor
Here’s your weekly recap—the most viewed news stories on our site for the week ending on October 3, 2025.
Drew Barrymore’s co-founded mass-market brand with Maesa, Flower Beauty, has closed after 13 years. This is because Maesa is pivoting away from makeup, focusing on other markets such as skincare, body care, fragrance, and haircare.
Accenture’s 2025 Holiday Shopping report shows ‘Shopper Stress’ as a top factor in frustration and abandoned carts this holiday season. Accenture also draws attention to Noli, a beauty marketplace startup on a mission to solve shopping stress.
In anticipation of the concluding sequel, Wicked: For Good, Olay and Secret launched limited-edition body washes and deodorants. The two scent profiles match Glinda’s and Elphaba’s personalities, with packaging to match.
NielsenIQ released its State of Beauty 2025 report, revealing a beauty industry that’s not only thriving — it’s transforming. The report highlights market growth, a digital surge, a shift towards wellness, and a rise in “Tweakments.”
Coty integrates Prestige and Mass Fragrances, and appoints Gordon von Bretten President of Consumer Beauty. This will refocus the company on its heritage and core strengths to drive sustainable, profitable growth and accelerate value creation.
Read the full list below.
1. Ranking the Top 20 Cosmetic Companies
2. Top 15 Fragrances in the World in 2024
3. Top 10 Haircare Brands in 2024
4. Drew Barrymore Closes Flower Beauty
5. Accenture Highlights 2025 Holiday Shopping Trends
6. Traackr’s Top Performing Beauty Brands
7. Olay & Secret Unveil Limited-Edition Wicked Collection
8. Beauty Packaging Design Trends for 2025 and Beyond
9. NIQ Launches the State of Beauty 2025 Report
10. Coty Restructures Beauty & Fragrance Business
Thanks for reading our Breaking News.
We’ll have a new list for you next Monday.
Have a great week!
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